September 20, 2024
SEO (Search Engine Optimization) is the set of practices aimed at making a website more visible on search engine results pages (SERP) in alignment with its goals, ultimately driving more traffic and increasing revenue. SEO encompasses various subfields, and executing these strategies requires significant effort over time.
To achieve faster and higher-quality results when implementing SEO, there are specific steps that need to be followed. In this guide, we will provide you with a clear SEO checklist, covering how to perform SEO effectively and what to pay attention to during the process.
The steps covered in our SEO guide include:
In this SEO to-do list, we will discuss the optimization steps mentioned above. By examining the key elements behind these steps, we will create a comprehensive SEO checklist and present the stages of SEO implementation professionally. This way, you will be able to see all the professional techniques and crucial points to consider when conducting SEO without any confusion during the process.
Let’s explore together what needs to be done for effective SEO.
Note: Under each step explaining how to perform SEO, you’ll find a detailed guide related to that step.
Basic SEO involves critical elements that must be implemented from the moment a website is launched. As the name suggests, these details form the foundation of SEO, and whether a website focuses on SEO or not, these are essential needs for all websites.
We will briefly cover 7 key steps in the basic SEO domain:
For a website to begin its journey on the internet and stay afloat, registering with search engines is essential. Websites that are not listed in search engine directories are practically invisible. Ensure your online presence by completing your registrations with Google Search Console, Yandex Webmaster, and Bing Webmaster!
If you haven’t registered with search engines yet, it’s crucial to review our guide content that provides detailed information on this topic before proceeding with the following SEO steps.
While performing SEO can be challenging, tracking data is often even more difficult. Therefore, it’s essential not to overlook data tracking tools. Google Analytics is an excellent tool for collecting website data and providing site owners with insights about their visitors. As soon as you launch your website, set up Google Analytics and pay close attention to your statistics.
Additionally, you can also use Yandex Metrica to gather data from a secondary source, offering another layer of insights into your site’s performance.
WordPress powers over half of the websites globally. If you’re managing a site with WordPress, utilizing SEO plugins is a must. These plugins can significantly enhance your SEO efforts. Don’t forget to strengthen your site with top-tier and free plugins like Yoast SEO, Rank Math SEO, or All in One SEO Pack. These tools offer comprehensive features that can optimize your content, manage metadata, and improve your site’s overall search engine visibility.
Sitemaps are designed to display all the URLs on your website in an organized manner, making it easier for search engine bots to crawl your site completely. It’s essential to create a sitemap and submit it to search engines using webmaster tools. You can easily generate sitemaps through SEO plugins as well.
Remember, without a sitemap, your website might remain invisible to search engines!
The robots.txt file allows you to control which areas of your website search engines can access and what actions they can perform. Make sure to create a complete robots.txt file for your site and verify its accuracy. This file is crucial for guiding search engine bots and managing which parts of your website should be crawled or ignored.
Google holds the largest share among search engines, with nearly 97% of internet users relying on it. Being present on Google is therefore of utmost importance. Ensure your place by registering with Google Search Console, submitting your sitemap, and checking for any coverage errors. Doing so will help Google “love” your site even more!
Being indexed means your site and its content are now visible in search engines. Ensure that your website and its pages are properly indexed and appearing in search results. After creating any new content, always update your index status via webmaster tools to ensure everything is crawled and indexed accurately!
Keywords help align your content with user search queries, making it easier to reach your target audience. Therefore, the keywords you choose for your website and content are crucial.
Here’s what you need to pay attention to in keyword research:
The internet is undoubtedly one of the most competitive environments. For the services and products you offer on your website, you’ll be competing with a variety of strong rivals. Identifying and analyzing your competitors can accelerate your keyword selection process and help shape your strategy. Knowing what your competitors are doing allows you to spot opportunities and gaps in the market.
You need to choose primary keywords that will immediately introduce your website and services, representing your goals. These main keywords should fundamentally reflect your products and objectives. To compete with your rivals and establish a foothold in the industry, be careful and deliberate in selecting your main keyword. It’s essential that this keyword aligns with your business and audience needs.
In addition to your primary keywords, selecting long-tail keywords will expand your options for reaching more specific audiences. Long-tail keywords are longer, more detailed phrases that target niche search queries, often with lower competition. Choose semantically relevant and meaningful long-tail keywords for your content and update them regularly to stay aligned with evolving user search behaviors. These keywords will help you capture highly targeted traffic and improve your search engine visibility.
Your selected keywords should have a specific hierarchical structure. Your primary keywords should be followed by long-tail keywords, organized within the framework of this hierarchy. Arrange your keywords accordingly and create your content based on this structure. This approach ensures that your content is relevant and well-optimized for search engines.
The key factors driving you toward your goals are your visitor numbers and engagement rates. Be aware of the most commonly used search queries by users and analyze these queries in relation to your industry and objectives. This understanding will provide an advantage in converting your visitors into customers. Additionally, analyze the keywords users are employing based on their intent and ensure that their search intent aligns with your target pages. This alignment is crucial for optimizing user experience and improving conversion rates.
As mentioned above, search engine optimization (SEO) encompasses hundreds of details. Through this SEO to-do list, we’ve addressed fundamental topics that must not be overlooked in SEO efforts. It’s important to remember that each of these subtopics contains additional intricacies. For example, there are numerous critical factors involved in optimizing site speed. Therefore, having all these essential elements in one place and thoroughly examining their sub-details is crucial for conducting holistic SEO efforts, achieving efficient results, and moving closer to your goals.
While we wish we could simply say, “This is how SEO is done!” it’s unfortunately not that straightforward. SEO is a long-term race. The methods for performing SEO and the timeline for seeing its effects can vary significantly. Winning this race isn’t easy, but staying ahead and consistently outperforming your competitors is achievable. Conducting sustainable SEO efforts, staying up-to-date, and focusing on user satisfaction rather than just algorithms will be the key to success. For high-quality, professional SEO services based on current dynamics, you can choose Dopinger.
The new generation agency preferred by those who see the era.
